Performance at the Limit

Richard West

A lifetime spent in the pursuit of excellence and high performance in motor sport and business has moulded Richard into a globally recognised high performance business coach and professional speaker. Since leaving Formula 1™ motor racing he has worked for many of the world’s leading companies specialising in the subjects of Teamwork, Leadership and Change.

In the ultra competitive world of Grand Prix motor racing, he worked for the McLaren, Arrows and Williams Teams in senior commercial roles where he raised in excess of one hundred and sixty million US dollars worth of sponsorship. He also held the role of main board Director of the TWR Jaguar Team, winners of the classic Le Mans and Daytona 24 hour races and latterly he was the overall Administrator of the British Touring Car Championship.

He has worked closely with racing greats such as Niki Lauda, Alain Prost, Ayrton Senna and Michael Schumacher.

Richard is a member of the Professional Speakers Association and the Global Speakers Federation.

Richard West at the signing of the Rothmans Sponsorship of Williams F1 Photo Richard West interviewing Damon Hill and Ayrton Senna at Imola 1994 Photo Richard West with Michael Schumacher 1996 Photo